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Barton Mutual Insurance Company

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Marketing intelligence · Missouri

Where should we grow?

market-scan ACS2024
ACS vintage 2024
Data updated Oct 23, 2026, 8:58 PM UTC · refreshes daily

Regions ranked
7
Missouri
Top opportunity
NW
Northwest Missouri
Owner-occupied homes
1,708,413
ACS 2024
Barton footprint
417
agency estimate
Recommended next moveHigh opportunity

Northwest Missouri

Priority growth play driven by market disruption: Cameron Mutual liquidation (2023): ~26,215 policies terminated, no successor — displaced NW-MO farm/homeowners book. Barton is thin here with strong farm-mutual fit.

Opportunity score
69/ 100
Est. penetration
0.049%
Owner-occupied homes
72,132

Regional opportunity

Ranked by opportunity score
  1. 1
    Northwest Missouri
    High72,132 homes0.049% penetration
    69

    Priority growth play driven by market disruption: Cameron Mutual liquidation (2023): ~26,215 policies terminated, no successor — displaced NW-MO farm/homeowners book. Barton is thin here with strong farm-mutual fit.

  2. 2
    St. Louis Metro
    Medium616,727 homes0.010% penetration
    65

    Large untapped population, but national-carrier-dominated and outside the farm-mutual core; treat as a secondary, dwelling-focused play.

  3. 3
    Southwest Missouri
    Medium308,770 homes0.036% penetration
    60

    Organic growth: strong farm-mutual fit with real room to expand.

  4. 4
    Southeast Missouri
    Medium150,615 homes0.041% penetration
    58

    Organic growth: strong farm-mutual fit with real room to expand.

  5. 5
    Kansas City Metro
    Medium337,571 homes0.010% penetration
    58

    Large untapped population, but national-carrier-dominated and outside the farm-mutual core; treat as a secondary, dwelling-focused play.

  6. 6
    Central Missouri
    Medium169,885 homes0.044% penetration
    51

    Organic growth: strong farm-mutual fit with real room to expand.

  7. 7
    Northeast Missouri
    Low52,713 homes0.076% penetration
    43

    Defend: Barton is already well-represented relative to the market; protect the book rather than chase growth.

Competitive context

Farmowners · 2025
  • FARM BUREAU TOWN & COUNTRY INSURANCE COMPANY OF MISSOURI
    35.1%
    $104.9M
  • STATE FARM FIRE AND CASUALTY COMPANY
    13.9%
    $41.4M
  • SHELTER MUTUAL INSURANCE COMPANY
    11.5%
    $34.4M
  • AMERICAN FAMILY MUTUAL INSURANCE COMPANY S.I.
    10.5%
    $31.3M
  • NATIONWIDE AGRIBUSINESS INSURANCE COMPANY
    9.8%
    $29.3M

Barton (NAIC 13821) files a separate Missouri farm-mutual statutory blank and is absent from these NAIC market-share filings — context, not Barton's own book.